About Heritor
We Carry No Agenda
Into the Room
Heritor was founded on a single belief: that family businesses deserve advisory support that is genuinely independent — not connected to a sale, a legal process, or a financial product.
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The Practice Behind the Name
Heritor was established in Bangkok with a straightforward purpose: to offer family businesses in Thailand a form of advisory that sits outside the usual commercial relationships. Most of the support available to family businesses arrives through lawyers, wealth managers, or consultants who have something to sell. We do not.
The practice takes its name from the older English word for an heir — the person who holds what was built before them and carries it forward. That is precisely what the families we work with are doing. The name is a small acknowledgement of the seriousness of that work.
We focus on three areas: the architecture of governance, the conversations that hold a family together across generational change, and the personal development of family members who hold both an ownership identity and a leadership role. Each area is connected. A family that talks well holds its governance better. A leader who understands her dual role leads her organisation more clearly.
The practice is deliberately small. We work with a limited number of families at any time, so that each engagement receives the attention it deserves. We are not building a firm. We are holding a practice.
Our Commitments
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Independence
We hold no financial interest in the outcome of our engagements.
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Discretion
Every conversation stays within the engagement. We do not discuss clients with other clients.
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Continuity
The same advisor who begins an engagement carries it through.
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Written Records
Our work produces documents the family holds, not decks that fade.
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Careful Scope
We are not lawyers or financial planners. We are clear about where our work ends and another professional's begins.
The Advisors
Who Carries the Work
Heritor engagements are led by experienced advisors with backgrounds spanning organisational governance, family systems thinking, and senior leadership. Each brings a different lens; all share the same orientation toward careful, independent advisory.
Somchai Charoenwong
Lead Advisor, Governance
Two decades advising family-controlled businesses on board structure and shareholder relations. Began his practice after observing how rarely governance conversations were held in time.
Nattaya Limwattana
Advisor, Continuity & Family Process
Trained in organisational psychology and family systems. Facilitates the Continuity Conversation Series and works with families on the topics that are hardest to name in the open.
Pradit Wongsakul
Advisor, Leadership & Dual-Role Coaching
Works with generation-two leaders navigating the particular demands of holding a family identity and an operating role simultaneously. Former COO turned advisor.
How We Work
Professional Standards
Each engagement at Heritor is shaped by a set of working standards that protect the family, the process, and the integrity of the advisory relationship.
Written Engagement Terms
Every engagement begins with a written scope document the family reviews and agrees to before work begins. No ambiguity about what is and is not included.
Strict Confidentiality
All information shared with Heritor is held in confidence. We sign confidentiality agreements as a standard part of every engagement.
Single-Advisor Continuity
The advisor named in the engagement agreement is the advisor who conducts the work. We do not introduce unannounced colleagues mid-engagement.
Scope Discipline
We do not expand an engagement without discussing it first. If a conversation leads somewhere outside the original scope, we note it and discuss whether to follow it.
Record Discipline
Written records produced during an engagement belong to the family. We retain working notes only as long as the engagement is open, then hold them according to our data retention policy.
Referral Clarity
If we believe a family would benefit from a legal or financial professional, we say so clearly and do not make referrals for commercial arrangements. We name what we observe and leave the decision with the family.
The Work We Hold
Family Business Governance in Thailand
Family-controlled businesses form a significant part of the Thai economy. Many were founded by one person or one couple and have grown through two or three generations of sustained effort. The businesses that navigate that transition well tend to have one thing in common: they found a way to hold the question of governance before it became a crisis.
Heritor works with families at the moments when that question becomes live — not to resolve it in a single session, but to help the family think clearly and talk carefully about the structures and relationships that carry the business forward.
Continuity as a Practice
What Continuity Looks Like in Practice
Continuity is not a plan on a shelf. It is a set of relationships, conversations, and shared understandings that accumulate over years. Families that build those things intentionally — even imperfectly — tend to hold their businesses through leadership transitions far more smoothly than those who do not.
Our Continuity Conversation Series was designed for exactly this: families that want to begin building that shared understanding while there is still time to do it carefully, without the pressure of an immediate transition forcing the pace.
Work With Us
Ready to begin a conversation?
An initial scoping conversation with Heritor is without obligation. We listen first. If an engagement seems worthwhile, we say so clearly. If not, we say that too.
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